digital overlay technology

PARIS: Paris Saint-Germain are one of the first European sport brands to offer to partners a new marketing opportunity targeting TV viewers.

The Ligue 1 champions, in association with AIM Sport, is introducing a brand new digital overlay technology at Parc des Princes. The system, which has never been used in France, will allow the club to geo-locate the advertising displayed on the LED screens surrounding the pitch and adapt messaging to fit an international TV broadcaster’s audience.