digital

IPL drives 4m+ Disney+ Hotstar subscriptions in March quarter

Last updated : May 16, 2022 15:05

SportzPower Team

May 13, 2022 11:05

Read more about IPL drives 4m+ Disney+ Hotstar subscriptions in March quarter
Log in to post comments

MUMBAI: The BCCI's value pitch for the Indian Premier League's digital rights just got some serious heft with the declaration by the Walt Disney Company in an earnings call that Disney+ Hotstar had added over 4 million new subscribers in the March quarter, "which benefited from the start of the new IPL season".

In an earnings call on Thursday, Disney's management said that its Disney+ Hotstar streaming service had contributed to over half of the close to 8 million new global subscribers added in the March quarter.

Jan 21, 2019 15:01

SonyLIV claims record digital viewership for India’s Oz tour

MUMBAI: SonyLIV, the OTT platform owned by Sony Pictures Networks India (SPN), has announced that the recently concluded India’s tour of Australia garnered the highest viewership figures online for any overseas cricket series featuring the Indian men’s national team.

Sep 20, 2018 11:09

Dhoni 2nd face of Mastercard’s cash-to-digital campaign

NEW DELHI: Former India captain MS Dhoni has joined Hindi film actor Irrfan Khan as brand ambassador of Mastercard’s cash-to-digital campaign, the company confirmed at an event in the city on Wednesday.

Jul 25, 2018 14:07

Legends, Productive Edge form JV - EDGE Experiential

NEW YORK: Legends, a full-service global sports, entertainment and experiential agency and Productive Edge, a digital technology company, Tuesday announced the creation of a joint venture company named EDGE Experiential.

Jun 30, 2018 14:06

FIFA’s digital reach crosses 130m fans for WC 2018

MOSCOW: The FIFA World Cup 2018 has gathered steam on digital platforms, smashing records of previous editions. World football’s governing body announced on Friday that more than 130 million fans have used its official website, FIFA.com and specially designated app for the tournament in Russia at the halfway mark.

Jun 11, 2018 15:06

LIV to drive World Cup fan engagement at Sony

MUMBAI: Sony Pictures Sports Network (SPSN), the cluster of sports channels under Sony Pictures Network India (SPN), host broadcaster of FIFA World Cup 2018 in the subcontinent, is all set to take viewer engagement levels up notches as the clock counts down to the tournament’s kick-off on June 14.

Apr 08, 2018 23:04

MONEY BALL: The Right Price for Cricket

HOW MUCH IS THE right price for owning cricket in India? Last week's e-auction for India cricket media rights throws in some pointers. With Star India outbatting its two opponents, Sony Pictures Networks India and Reliance Jio, with an offer of Rs 6,138 crores, the maths show a per match cost of around Rs 60 crore over the next five years.

Mar 29, 2018 12:03

Nine aces 5-yr Tennis Australia media rights in record deal

MELBOURNE: Tennis Australia is set to join forces with the Nine Network after signing an historic new agreement here Thursday. The new A$300 million ($230.3 million), five-year deal from 2020 to 2024 is the biggest in the history of the organisation and way over the reported A$35 million a year that current host broadcaster Channel 7 has going with Tennis Australia.

Mar 05, 2018 16:03

Sanjay Gupta urges industry to unlock digital potential

MUMBAI: Star India managing director Sanjay Gupta has asserted that digital has already started to redefine the future of media & entertainment in India and that industry stakeholders need to change dramatically in their collective approach to its potential. Gupta made his comments while delivering an industry address at FICCI Frames 2018 media and entertainment convention here Sunday.

Feb 21, 2018 12:02

Intl triathlon body hands commercial mandate to Infront

LONDON: The International Triathlon Union (ITU) has finalised a long-term partnership with leading sports marketing company Infront.

Jan 09, 2018 12:01

F1 claims TV, digital audiences grew in 2017

LONDON: The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year, with F1 the fastest growing sport brand on social media platforms.

Subscribe to digital