fan engagement

'Fantasy sports a fan engagement tool for sports leagues'

SportzPower Team

Dec 01, 2022 07:12

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NEW DELHI: At the FICCI Turf 2022 on Saturday, November 26, Joy Bhattacharjya, director general, Federation of Indian Fantasy Sports and Amit Purohit, CEO and founder, Fantasy Akhada, engaged in a discussion on ‘How Fantasy Sports Enhances Sports Experience’.

They highlighted the overall positive outlook of the Central government towards the fantasy sports industry, and also addressed the need for sports leagues to further leverage fantasy sports (FS) platforms to drive & increase fan engagement.

Oct 19, 2022 17:10

Stepathlon aces World Tennis League's fan engagement mandate

LONDON: The World Tennis League, in its inaugural year, has partnered with Stepathlon, a global fan engagement and data platform, to build and engage a fan community for this unique global event where top-ranked tennis players will compete in the inaugural edition in Dubai in December.

Jul 21, 2022 15:07

NZC steps into metaverse, inks landmark deal with Dream Sports

MUMBAI: New Zealand Cricket (NZC) and sports technology company Dream Sports have joined forces to build a "comprehensive suite of digital fan engagement products" in an exclusive five-year deal. A significant move on the cricketing landscape, the partnership will create unique, fan-focused avenues across Non-Fungible Tokens (NFTs), gaming and merchandising through Dream Sports’ portfolio.

May 18, 2022 19:05

Liverpool Extreme fan experiences Anfield

Liverpool selects Extreme to 'kick up' fan experiences at Anfield

SAN JOSE, Calif.: Extreme Networks Tuesday announced that Premier League giants Liverpool FC has selected the cloud-driven networking company as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership. The deployment will begin later this year.

Apr 04, 2022 18:04

Gujarat Titans join WhatsApp to enhance fan engagement

MUMBAI: The Tata Indian Premier League’s (IPL) latest entrants, the Gujarat Titans, have joined the popular messaging application WhatsApp to enhance fan engagement and experience. Building up on their jersey launch in Augmented Reality (AR) and logo launch in The Metaverse, Gujarat Titans continue to provide a unique experience for cricket afficionados.

Nov 25, 2021 18:11

Rajasthan Royals partners Stepathlon in fan engagement initiative

MUMBAI: Indian Premier League franchise Rajasthan Royals has joined hands with fan engagement and wellness brand Stepathlon.

Feb 20, 2021 06:02

Delhi Capitals leverages IPL auction for fan engagement activations

NEW DELHI: As the much-anticipated Indian Premier League auction took place in Chennai on Thursday, IPL franchise Delhi Capitals continued with last season’s efforts to involve fans directly, via an array of engagement initiatives.

Jan 21, 2021 16:01

Virtual Fitness Challenge: Steve Smith partners Stepathlon

MUMBAI: Former Australian cricketer captain Steve Smith has announced a new partnership with fan engagement and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.

Jan 21, 2021 12:01

LaLiga kicks of 2021 fan engagement activation in Mumbai

MUMBAI: LaLiga is back to engage and interact with the citizens/football fans in the city of Mumbai. LaLiga, along with its global partners Puma and BKT and Indian subcontinent broadcaster Facebook, would be installing a specially designed interactive face mask dispensing machine at the popular Bandra Bandstand location.

Nov 12, 2020 17:11

IPL 2020 viewership up 28%, fan engagement sees surge

MUMBAI: Indian Premier League 2020 marked the return of cricket after the hiatus since March 2020. Despite the in-stadium attendance and activity restrictions, due to the pandemic, IPL 2020 has already broken its viewership records and has seen a 28% increase as compared to IPL 2019 in viewership.

Sep 21, 2020 17:09

Delhi Capitals announces virtual fan engagement initiatives

NEW DELHI: With the Indian Premier League having kicked off this weekend, Delhi Capitals has announced an array of virtual fan engagement initiatives for its official fan club - the DC Toli, which went live with their opening game against Kings XI Punjab on Sunday.

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