fashion partners

LONDON: The Aston Martin Formula One Team (AMF1) Wednesday announced a new partnership with global fashion brand Hugo Boss that sees it become the team's official Fashion Partner.

Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a range of high-performance race and travel wear for the entire team.

The official team kit and travel styles will feature signature BOSS styling: combining iconic branding, premium materials, streamlined shapes, and sleek, minimal detailing.

Apr 24, 2018 17:04
NEW YORK: Beverage major Pepsi has announced a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.  In the brand's latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world's beautiful game – football – on a new pitch: fashion.