Formula 1

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Mar 20, 2018 10:03
LONDON: Formula 1 has launched its first ever global marketing campaign with the stated aim to "challenge the sport’s perceptions by showing through the eyes of the fans what F1 really feels like". The new campaign premieres ahead of the season opener on 25th March, with new imagery, a new tagline and a hero film featuring six "super fans".
Mar 10, 2018 13:03
LONDON: The Formula 1 group of companies has been selected by the FIA as the promoter for the new FIA Formula 3 Championship, which will begin from 2019.  The decision has been confirmed by the World Motor Sport Council at the meeting held today in Geneva.
Mar 01, 2018 17:03
LONDON: Formula 1 is gearing up to launch F1 TV, F1’s over the top (OTT) platform, which also marks its biggest investment in digital transformation to date.
Feb 23, 2018 13:02
LONDON: Sahara Force India has clarified that its Formula 1 team co-owned by fugitive Indian businessman Vijay Mallya, has no offer from any potential investors, referring to recent reports that British energy drink brand Rich Energy was fronting a consortium looking to purchase the team.
Feb 13, 2018 13:02
CANNNES: Renault Monday became the first Formula 1 team to join the world of eSports, announcing a tie-up with Europe’s best-performing French team, Team Vitality, which boasts many international titles. This association with Team Vitality sees Renault forge new ways to engage with an all new audience including eSports fans and players.
Feb 06, 2018 16:02
MADRID: Formula 1, together with the FIA, Monday announced a new partnership, called Grid Kids, "to make the pre-race ceremony more relevant and interesting for fans, especially the younger one"s.
Feb 02, 2018 17:02
LONDON: Formula 1, together with the FIA, has revealed the starting times for the 21 Grands Prix of the 2018 FIA Formula 1 World Championship.
Feb 01, 2018 17:02
LONDON: Formula 1 will end the long-standing practice of using walk-on grid girls, commencing with the start of the 2018 FIA Formula 1 World Championship season.  These changes also apply to F1's other motorsports series that take place during the Grands Prix weekends such as F2. 
Jan 27, 2018 11:01
LONDON: The Force India and Sauber teams have withdrawn the complaint they lodged with the European Commission (EU) on the subject of anti-competitive practices in the sport of Formula 1. The grievance was filed with the EU back in 2015, prior to the takeover of Formula 1 by its current owners, who have subsequently engaged all the F1 teams in detailed discussions concerning the running of the sport.
Jan 09, 2018 12:01
LONDON: The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year, with F1 the fastest growing sport brand on social media platforms.