global sponsorship

NEW DELHI: In a stringent environment when lockdown was the norm, Spain's LaLiga was among the first to "get back on the field" to host the top 20 football teams of Spain in just 3 months/one quarter of the lockdown announcement. 

In order to ensure the safety of around 3,300 staff members and 1,000 players, LaLiga adhered to the strict protocols laid down by authorities and was back on its feet due to a well-coordinated effort between the league’s officials, Spanish authorities and participating clubs to complete the 238 of the remaining matches of the season.

Aug 10, 2020 16:08
QINGDAO, China: French football club Paris Saint-Germain Monday announced leading Chinese consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership.
Jul 08, 2019 15:07
MADRID: LaLiga and LIVESCORE have signed a global sponsorship deal covering the next three seasons. The company, synonymous with sports results, becomes the first sponsor of LaLiga in the Sports Scoring category.
May 24, 2019 16:05
LONDON: Mastercard, one of the world’s most active sponsors of major sporting events, Thursday announced it is partnering with two-time Grand Slam champion Naomi Osaka. It is the first time Mastercard has added a current number one tennis player to its roster of global ambassadors.
Jan 31, 2019 12:01
NEW DELHI: The International Cricket Council and Coca-Cola Thursday announced that they have entered into a five-year global strategic partnership. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023. Coca-Cola replaces PepsiCo as ICC's global sponsor, breaking mid-way the latter's eight-year deal that was signed in 2015. 
Sep 29, 2018 14:09
MADRID: Unilever and LaLiga Friday announced an extensive worldwide sponsorship agreement, that runs till 2021 until 2021 and has the stated aim to strengthen the Spanish league's growth strategy, and improve "consumers' lives in all four corners of the globe".
Sep 24, 2018 12:09
CHICAGO: German oil and additive specialist Liqui Moly has agreed a dollar seven-digit sponsorship agreement with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team.  “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly, of the two-year deal.
Sep 03, 2018 13:09
SHANGHAI: FINA, the world’s governing body of swimming has announced that China's Shanghai Pudong Development Bank Credit Card Center (SPD Bank CCC) will become its official partner for the sport’s top two events, the FINA Swimming World Cup 2018 and FINA World Swimming Championships (25m) 2018. 
Aug 04, 2018 16:08
MANCHESTER: Premier League heavyweights Manchester United announced on Friday that it will be rewarding its German partner, Melitta with a global sponsorship deal from the upcoming season.
Jul 21, 2018 16:07
BARCELONA: FC Barcelona has signed a 3-year contract with American fashion brand Thom Browne, naming it the club’s global sponsor and official provider of their off-field tailored and formalwear uniforms on away trips.
Jun 12, 2018 15:06
LONDON: Premier League club Chelsea FC has confirmed the signing of a four-year sponsorship deal with South Korean auto major Hyundai.  The agreement will make Hyundai Chelsea’s official global automotive partner and its logo will appear on the players’ match shirt sleeves in any matches that the men’s and women’s teams feature in.