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Hotstar US phaseout: Will S Asian viewers 'make the switch'?

Last updated : Sep 06, 2021 13:09

SportzPower Team

Sep 03, 2021 09:09

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MUMBAI: The Walt Disney Company has taken a strategic call to phase out its Hotstar streaming service in North America — which is essentially targeted at audiences of South Asian descent.

The plan, first reported by Variety, which is to be completed by end-2022, is to transfer the sports programming on Hotstar to ESPN+ (which will pick up all of Hotstar’s US cricket rights), while the streamer's movies and TV series will be migrated to Hulu.

Jun 25, 2019 12:06

India-Pak game: Hotstar declares 15.6m concurrent viewership

MUMBAI: Hotstar, India’s largest OTT platform, has claimed its highest-ever single day reach of 100 million delivered during the India vs. Pakistan match on 16th June. Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 Mn users came in from towns beyond the big metro cities.

Jun 15, 2019 16:06

Cricket world looks skyward ahead of Indo-Pak clash

MUMBAI: With the cringe-worthy faux patriotic brouhaha having run its course, all the cricket world's attention is on Manchester as it gets ready to host the World Cup match between the game’s greatest rivals — India and Pakistan. A sell-out Old Trafford awaits the two teams for Sunday’s game, as well as an estimated viewing audience of 1 billion - all nursing one common hope - that the weather gods co-operate.

Jun 15, 2019 11:06

Star rights renewal: Hotstar to t'cast 380 EPL games per season

MUMBAI: Confirming news first reported in India by SportzPower, Star Sports (without disclosing financial details), has announced that India’s leading sports broadcaster will continue its partnership with the Premier League for the next three years running, up to the 2021–‘22 season.

Jun 03, 2019 13:06

King’s Cup 2019 on Star Sports 3, Hotstar

MUMBAI: It’s exciting time for football fans in India, as after a strong showing in the AFC Asian Cup 2019, the Blue Tigers are travelling to Thailand to participate in the 47th edition of King’s Cup – an annual international football tournament held in Thailand.

Jun 01, 2019 17:06

#WomenInFront to present World Cup on Star Sports

MUMBAI: Star Sports is bringing together a panel of women presenters to drive the coverage for the ICC Cricket World Cup 2019. Celebrating the potential of women and their remarkable achievements in the world of sports, these women will set an example for a more inclusive space in sports broadcasting, an official release states.

May 14, 2019 11:05

IPL final: Hotstar resets concurrent viewer record

MUMBAI: OTT platform Hotstar recorded 18.6 million concurrent viewers during the VIVO Indian Premier League (IPL) 2019 final on Sunday, a new global record in live streaming.

Apr 22, 2019 17:04

Star announces 2nd edition of Re.Imagine Awards

MUMBAI: The Star Re.Imagine Awards - recognizing creativity and innovation in the use of integrated media in advertising during the Indian Premier League – is back "in a bigger and better avatar".

Apr 16, 2019 15:04

After 3 weeks, IPL viewership on Hotstar logs 267m

After 3 weeks, IPL viewership on Hotstar logs 267m MUMBAI: Star India, the official broadcaster of the Indian Premier League (IPL), on Tuesday said 267 million viewers had logged on to its video-streaming platform, Hotstar, to watch the 12th edition of the T20 tournament in the first three weeks.

Apr 15, 2019 14:04

Star has 65% share of the sports viewership in India: Shankar

MUMBAI: The Walt Disney Company webcast its Investor Day 2019 on April 11. The event included a presentation by Walt Disney Asia Pacific president and Star/Disney India chairman Uday Shankar. Shankar's presentation, largely focused around Hotstar, noted that Star's OTT platform has reached the 300 million monthly active users mark and detailed growth expectations of the network over the next five years.

Apr 12, 2019 16:04

Hotstar appoints digital sales strategy head

MUMBAI: Star India-owned OTT platform Hotstar has appointed Ankit Desai as vice-president - digital sales strategy. Desai joins Hotstar from Indian FMCG major Marico, where he was head - media & digital marketing, India & Global Centre of Excellence, a role he held for eight years. Prior to this, Desai worked in marketing, communication and brand management for NDTV Imagine.

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