THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.
The 48-year-old former cricketer says the the decision then to shun the beaten path and sell life insurance using the health, fitness and well being plank has reaped rich dividends for the company since. The company has currently tied up with the Pullela Gopichand Academy to scout under 10 talent that could be nurtured for international events a decade hence.
