incremental reach

MUMBAI: Hotstar, India’s largest OTT platform, has claimed its highest-ever single day reach of 100 million delivered during the India vs. Pakistan match on 16th June.

Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 Mn users came in from towns beyond the big metro cities.

The streaming giant also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.

Jun 13, 2019 16:06
MUMBAI: Continuing the record-breaking success from the opening game, the ICC Cricket World Cup 2019, in its opening week recorded a 269 million* reach on the Star network. The inaugural week of the ten-nation tournament registered 107.2 million average impressions*, setting a viewership record in the history for any ICC tournament, Star asserts.
Apr 25, 2019 17:04
MUMBAI: With more matches going into the final overs, individual brilliant performances supported with world class broadcast, VIVO IPL 2019 continues its spectacular rise on the Star Network. Just four weeks into the tournament, VIVO IPL on Star network has seen 411 million* viewers tuning in. This is close to the total tournament reach of last year.
Apr 04, 2019 18:04
MUMBAI: The 12th edition of the VIVO IPL has delivered a "historical" opening week both in terms of reach and viewership, host broadcaster Star India, distilling BARC data, asserts.
Sep 18, 2018 13:09
MUMBAI: The recently concluded Asian Games reached 85 million viewers over the 16 days (August 18 - September 2) the pan-Asian multi-sport mega event ran in the Indonesian cities of Jakarta and Palembang, as per data shared by official broadcaster Sony Pictures Networks India (SPN).
May 18, 2018 16:05
MUMBAI: Star India, the official broadcaster of the VIVO IPL 2018, has managed to garner 144 million views in incremental reach when it comes to their non-live content such as surround shows and highlights, according to a Broadcast Audience Research Council of India (BARC) report.