LONDON: The International Triathlon Union (ITU) has finalised a long-term partnership with leading sports marketing company Infront.
Under the terms of the agreement, Infront – a WandaSports company – will take on shared responsibility for developing sponsorship opportunities and digital strategies for the ITU World Triathlon Series and the new ITU World Triathlon Mixed Relay Series. The organization will also sell international media rights and offer broadcasting services for both.