Leagues

MUMBAI: The Premier Badminton League (PBL) scheduled to start on 23 December, has retained Vodafone as its titled sponsor, while getting Indian Oil Servo on board as co sponsor. Bajaj Electricals and Bisleri have also been signed on as sponsors by the PBL, reports the Economic Times.

"We have received great response from advertisers and are expecting to sign four more sponsors before the start," Atul Pande, managing director, SportzLive, the sports management firm that conducts the league, told ET.