MUMBAI: Sony Pictures Sports Network (SPSN) is all set to broadcast the year’s first Grand Slam, Australian Open 2020, live and exclusive, on SONY SIX, SONY SIX HD, SONY TEN 2 and SONY TEN 2 HD channels starting January 20, in India. 

To provide the full “Happy Slam” experience to Indian fans, SPSN has also planned a series of programming and marketing initiatives for its viewers.

May 03, 2019 17:05
NEW DELHI: The Board of Control for Cricket in India (BCCI) kept aside Rs 500 million for advertisement and promotion of the 12th edition of the Indian Premier League (IPL), the same as for last year, it has been revealed.
Jan 16, 2019 16:01
LONDON: Sports data intelligence major Sportradar Wednesday announced the launch of ad:s - a full-service marketing offer for sports betting operators. The global gaming industry has experienced tremendous growth and is expected to surpass $500 billion in the next five years and Sportradar sees an opportunity wherein bookmakers would be seeking data-driven marketing solutions.
Jun 28, 2018 15:06
MUMBAI: Sony Pictures Networks India (SPN), the official broadcaster of India’s tour to England, has announced its marketing and broadcasting initiatives ahead of the tour. Both the teams will play 3 T20Is, 3 ODIs and 5 Test matches from July 3 to September 11.
May 03, 2018 14:05
NEW YORK: Alliance MMA, Inc. announced Wednesday that it has entered into a multi-year sponsorship and marketing contract with Maximum Human Performance (MHP), which will include brand promotion through live events and professional athletes.
Apr 27, 2018 16:04
PARIS: Paris Saint-Germain are one of the first European sport brands to offer to partners a new marketing opportunity targeting TV viewers.
Apr 08, 2018 23:04
HOW MUCH IS THE right price for owning cricket in India? Last week's e-auction for India cricket media rights throws in some pointers. With Star India outbatting its two opponents, Sony Pictures Networks India and Reliance Jio, with an offer of Rs 6,138 crores, the maths show a per match cost of around Rs 60 crore over the next five years.
Jan 05, 2018 14:01
MUMBAI: A December 2017 Gallup poll has reinforced American football's position as the US' number one spectator sport although it has lost a lot of its shine in the last decade. The sport was picked by 37 per cent of US adults polled by Gallup as their favorite sport to watch. The next-most-popular sports are basketball, favored by 11 per cent, and baseball, favored by nine per cent.
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 20, 2017 09:12
HAMBURG: Borussia Dortmund and Lagardère Sports have extended their long standing marketing partnership until 30th June 2026. The sports rights agency has since 1999 been the exclusive marketing partner of the eight-time German football champions, and since then has been responsible for all the club’s marketing activities.
Nov 21, 2017 11:11
MUMBAI: The International Olympic Committee (IOC) is banking on its digital platform The Olympic Channel for an innovative integrated brand campaign that has just got underway.