Mars

DAYTONA BEACH, Fla.: NASCAR and Mars, Incorporated Wednesday announced a multi-year extension, continuing the iconic candy manufacturer’s long-standing partnership and designation as the “Official Chocolate of NASCAR”. 

The renewed agreement ensures Mars’ various brands remain a race day staple for millions of fans and extends the relationship to more than 20 consecutive years of Official Partnership, highlighted by a fully integrated strategy that activates every corner of the sport.

Mar 12, 2019 16:03
STAMFORD, Conn.: WWE and Mars, Incorporated Monday announced an expanded partnership where Snickers and Skittles will receive significant visibility and consumer engagement across WWE’s global platforms beginning at WrestleMania, one of the largest sports and entertainment events in the world.