DUBAI: The Men’s Cricket World Cup 2019 was the most watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world.
The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup.