NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer. 

The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.

Consistent with its other major sports partnerships, P&G plans to not to just engage with fans, but also collaborate with MLS on efforts to support local communities and "increase equity in sports and society". 

Feb 11, 2021 18:02
NEW YORK: The big news that came from MLS commissioner Don Garber's virtual press conference on Wednesday was the announcement that the 2021 season will now start on April 17, back from the originally announced April 3. During his media briefing, Garber provided updates on a number of pressing questions as the league and clubs navigate the COVID-19 pandemic for a second season. 
Feb 07, 2020 17:02
NEW YORK: To kick off Major League Soccer's historic 25th season celebration, the League and adidas made history Thursday by unveiling the complete collection of 2020 performance kits at the celebrity-packed event, FORWARD25, ahead of Fashion Week in New York City.
Oct 22, 2019 05:10
SACRAMENTO, California: California's capital city has been awarded a Major League Soccer expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District.
Jul 10, 2019 16:07
NORWALK, Conn.: Continuing what has already been a huge summer for football, Major League Soccer (MLS) announced Captain Morgan as the league’s official spiced rum and exclusive spirits partner through 2022. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).
Mar 20, 2019 13:03
NEW YORK: MGM Resorts International and Major League Soccer (MLS) have announced a multi-year strategic partnership that establishes the gaming firm as MLS' first official gaming partner and Roar Digital (Roar), the joint venture between MGM and GVC, as the exclusive official sports betting partner of the league.
Aug 29, 2018 14:08
WASHINGTON DC: DC United, the Major League Soccer (MLS) team that represents the American capital, has joined hands with global sports and entertainment agency Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.
Aug 02, 2018 14:08
NEW YORK: Major League Soccer (MLS) and global automobile maker, Audi’s American subsidiary have decided to extend a partnership that had kicked off in 2015 for another 4 years.
May 02, 2018 13:05
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.
Mar 21, 2018 08:03
WHITE PLAINS, NY: Heineken Tuesday announced it has renewed its long-term partnership agreement with Major League Soccer as the official beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  
Mar 13, 2018 14:03
NEW YORK: Twitter has signed a three-year deal with Major League Soccer that will provide MLS fans with a broad slate of weekly programming including live matches, highlights and features. US fans will be able to follow their favorite teams and players via MLS's Twitter handles, @MLS and @FutbolMLS, and can expect Twitter and MLS to collaborate on innovative executions during the season.