INTERNATIONAL FOOTBALL ICON Lionel Messi has been named as the world’s most marketable athlete for 2020. The Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 Most Marketable Athletes.
American basketball legend LeBron James, Indian cricket captain Virat Kohli and Canadian tennis player Bianca Andreescu round out this year’s top five, with the latter named as the top-ranked female athlete.