mtv

NEW DELHI: Following up on the assertion made in June that Viacom18 would put the network’s might behind building reach and resonance for LaLiga amongst Indian viewers, the network’s flagship youth brand channel MTV, which "relaunched" the Spanish football league on Indian television with a campaign that promised "Zero Masala, Pure Football", has struck a chord among viewers and on social media. 

The campaign has delivered 38M reach & 50M impressions while drawing in responses on social media too. 

Dec 19, 2018 17:12
MUMBAI: MTV, the youth channel from the Viacom18 stable, has entered into a multi-year partnership with Mercury Sports Entertainment, the India master franchise holder of Brave Combat Federation, to air Brave fight nights and develop IP formats for reality shows. 
Oct 03, 2018 12:10
MUMBAI: Bollywood actress Shilpa Shetty and her industrialist husband, Raj Kundra will be back with the third season of the Match Indian Poker League (Match IPL). The former owners of Indian Premier League side, Rajasthan Royals had launched the tournament under their umbrella corporation Viaan Industries Ltd. which is a gaming, entertainment and licensing company.
Jan 20, 2018 17:01
MUMBAI: U Sports, in association with MTV, premiered their new month-long championship, U Cypher with MTV on Friday.  The show will air every day from 10pm to 11pm on MTV. Backed by Ronnie Screwvala (founder, U Sports) and Supratik Sen (co-founder & CEO, U Sports), the league is a multi-platform, multi-game E-Sports championship which comprises of 35 episodes. 
Dec 18, 2017 14:12
MUMBAI: The Bill Dosanjh promoted mixed martial arts tournament - Super Fight League (SFL) - will mark the presence of its second season, beginning February 2018, on Viacom's youth channel MTV India, which has acquired the broadcast and digital rights to the 2018 league.