National Basketball Association

NEW YORK: The National Basketball Association made a record $1.46 billion in sponsorship revenue in its 2020-21 regular season, up 6% year-on-year, according to sports partnerships consultancy firm IEG.

“NBA sponsorship revenue is close to reaching the heights of the preeminent National Football League that had total sponsorship revenue US$1.62 billion last season,” said Peter Laatz, global managing director of IEG. “The star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league’s continued growth.”

Jun 18, 2021 10:06
CHICAGO: Wilson Sporting Goods Co., in partnership with the National Basketball Association, Thursday unveiled the  NBA’s new official game ball in advance of the league’s 75th anniversary season.   The reveal tips off a multiyear partnership, welcoming the NBA’s first official basketball manufacturer – Wilson – back to the game.
May 25, 2021 17:05
JOHANNESBURG: The National Basketball Association (NBA) Monday announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa, including the Basketball Africa League (BAL) – a partnership between the NBA and the International Basketball Federation (FIBA) and the NBA’s first collaboration to operate a league outside of North America.  
May 24, 2021 16:05
MUMBAI: The National Basketball Association has tipped off a media rights agreement with Star Sports that covers the India subcontinent and is limited only to the "business end" of the ongoing 2021 NBA season.
Mar 30, 2021 17:03
DAKAR, Senegal: The Basketball Africa League (BAL) Tuesday announced that the league’s historic inaugural season will tip off Sunday, May 16 at the Kigali Arena in Kigali, Rwanda, with 12 teams from across Africa competing in the new professional league. 
Mar 02, 2021 14:03
NEW YORK: The National Basketball Association and PepsiCo have reached a multi-year extension on their long-running marketing partnership, continuing as the official soft drink and chip of the NBA, Women’s National Basketball Association and G-League. The partnership between the food and beverages giant and the NBA has been running since the 2015-16 season. 
Dec 24, 2020 16:12
MUMBAI: The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League for the first time to Dream11’s users in India. Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.
Dec 22, 2020 12:12
MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN). 
Aug 13, 2020 15:08
MUMBAI: The National Basketball Association (NBA) has announced a new campaign ‘Whole New Game’, that aims to inspire fans to reimagine the game of basketball in its purest form for the rest of the 2019-2020 season.
Aug 11, 2020 17:08
NEW YORK: The National Basketball Association Monday named Victor Williams CEO of NBA Africa, effective August 17, it was announced by NBA commissioner Adam Silver. 
Jul 31, 2020 20:07
IRVINE, Calif.: Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), Thursday announced a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA.