NBA

NEW YORK: A record 121 NBA and WNBA players are featured on national team rosters for the 2020 Olympic Games in Tokyo.  

The men’s and women’s 5x5 competitions will feature a record 49 current NBA players and a record 29 current WNBA players, as well as 16 former NBA and 22 former WNBA players.  The inaugural 3x3 basketball tournament features four current and one former WNBA player.

The previous records for current NBA and WNBA players in the Olympics were 46 and 26, respectively, at the 2016 Olympics in Rio de Janeiro, Brazil.

Jul 26, 2021 18:07
NBA ALL STAR LeBron James has added another title to his ever-growing trophy cabinet, this time financial. With the opening weekend total of the movie "Space Jam: A New Legacy" (which produced and starred in) reportedly coming in at over $31 million, The King is now the first active NBA player to tote $1 billion in earnings, per Sportico.
Jun 16, 2021 17:06
MADRID: LaLiga, NBA and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC MADRID, the sports and education complex where the two professional leagues will coexist in Madrid.  It has recently entered the final stage of construction and is expected to be completed in 2022.
Jun 02, 2021 15:06
NEW YORK: The National Basketball Association announced Tuesday the unveiling of NBA Launchpad, the league’s latest initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball priorities across all levels of the game.
May 25, 2021 17:05
JOHANNESBURG: The National Basketball Association (NBA) Monday announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa, including the Basketball Africa League (BAL) – a partnership between the NBA and the International Basketball Federation (FIBA) and the NBA’s first collaboration to operate a league outside of North America.  
May 24, 2021 16:05
MUMBAI: The National Basketball Association has tipped off a media rights agreement with Star Sports that covers the India subcontinent and is limited only to the "business end" of the ongoing 2021 NBA season.
May 13, 2021 19:05
NEW YORK: The NBA Thursday announced the creation of the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for pursuing social justice and upholding the league’s decades-long values of equality, respect and inclusion.
Mar 03, 2021 17:03
TORONTO: Canada Goose Tuesday announced a multiyear partnership with the National Basketball Association (NBA) that makes the winter clothing manufacturer the  Outerwear Partner of NBA All-Star.  
Mar 02, 2021 14:03
NEW YORK: The National Basketball Association and PepsiCo have reached a multi-year extension on their long-running marketing partnership, continuing as the official soft drink and chip of the NBA, Women’s National Basketball Association and G-League. The partnership between the food and beverages giant and the NBA has been running since the 2015-16 season. 
Feb 26, 2021 17:02
COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.  
Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.