NEW YORK: The NBA Thursday announced the creation of the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for pursuing social justice and upholding the league’s decades-long values of equality, respect and inclusion.

The award is named after six-time NBA champion and Naismith Memorial Basketball Hall of Famer Kareem Abdul-Jabbar.  The recipient will have advanced Abdul-Jabbar’s mission to drive change and inspired others to reflect on injustice and take collective action in their communities over the previous year.

Mar 03, 2021 17:03
TORONTO: Canada Goose Tuesday announced a multiyear partnership with the National Basketball Association (NBA) that makes the winter clothing manufacturer the  Outerwear Partner of NBA All-Star.  
Mar 02, 2021 14:03
NEW YORK: The National Basketball Association and PepsiCo have reached a multi-year extension on their long-running marketing partnership, continuing as the official soft drink and chip of the NBA, Women’s National Basketball Association and G-League. The partnership between the food and beverages giant and the NBA has been running since the 2015-16 season. 
Feb 26, 2021 17:02
COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.  
Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 03, 2021 13:02
NEW DELHI: The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster, on Wednesday announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.
Jan 22, 2021 19:01
NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.
Jan 06, 2021 18:01
SACRAMENTO, Calif.: The Sacramento Kings will be the first NBA team to partner with Mixhalo, the wireless networking technology that delivers high-quality audio and other data in real-time to fans at sporting events and concerts. 
Dec 22, 2020 12:12
MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN). 
Dec 09, 2020 18:12
NEW YORK: After missing revenue projections by $1.5 billion last year, the NBA recently sold $900 million in notes through private placement to institutional investors. All 30 NBA teams will reportedly receive $30 million each from this amount to assist with COVD-19 related costs and missed revenue.
Dec 02, 2020 14:12
NEW YORK: The build-up to the NBA’s 2020-21 season tipped-off with a media week. From a first-time Bubble to a first-time 72-game season, the teams are gearing up to the new normal. But Doc Rivers, Philadelphia 76ers’ new head coach was as honest as he could be about the upcoming season. “I’m very concerned if we can pull this off.