New Balance

NEW DELHI: BrandMan Retail Pvt Ltd has secured the mandate to "grow the footprint" of leading American sportswear brand New Balance in India. 

The Delhi-based retail solutions provider will take care of the company’s presence in the Indian market via omnichannel retail and strengthen its operations in the country. 

Earlier, the India distribution for New Balance was managed by fashion and beauty group Major Brands (India) Private Limited, which brought the brand to India in 2016.

Sep 14, 2021 07:09
LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.
May 12, 2021 16:05
BOSTON: American sportswear brand New Balance has unveiled the next chapter in its 'We Got Now' campaign: 'Impatience Is A Virtue', an intimate look into what drives Team New Balance athletes and fearlessly independent fans of the brand around the world to claim the 'now' and pursue their passions and dreams.
Jun 02, 2020 17:06
LONDON: Premier League leaders Liverpool FC confirmed Monday that New Balance will continue as the club's official kit supplier until July 31. "It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May 31, will be extended due to the Premier League being suspended as a result of COVID-19," a club statement reads.
Jan 08, 2020 13:01
LONDON: Liverpool FC has confirmed that Nike will replace New Balance as its new kit manufacturer from the 2020-21 season in a five-year deal worth a reported $39.5 million per year. The announcement was awaited ever since last October when London's High Court ruled in favour of the Premier League leaders' in its legal dispute with New Balance.     
Oct 25, 2019 18:10
LONDON: London's High Court has ruled in favour of Liverpool FC in the Premier League leaders' legal dispute with current kit partner New Balance, setting the stage for the Reds to switch to Nike next season in a five-year deal, the terms for which have reportedly already been agreed.     
Oct 02, 2019 13:10
LONDON: New Balance has extended its ongoing relationship with ECB to supplying kit for all eight teams in The Hundred The American sportswear brand will produce both playing and training kits for each of the eight teams, with the men’s and women’s teams wearing the same design.
Feb 02, 2019 12:02
CAPE TOWN: Cricket South Africa have confirmed that it has extended its agreement with global sports retail brand New Balance as its official and exclusive kit and merchandise partner till 2023, South African news agency Independent Online reports.
Aug 25, 2018 17:08
LONDON: Formula 1 has announced global footwear and lifestyle brand New Balance as the presenting partner for its upcoming F1 eSports series. From activations around the three Pro Series live events to branded digital content, New Balance will be fully integrated into the F1 eSports Pro Series Championship. Drivers will be sporting the brand’s socks and shoes while racing for their official F1 teams.
Feb 08, 2018 13:02
TORONTO: Canadian sportswear brand New Balance has announced the launch of "Fearlessly Independent Since 1906" – its new global brand communication platform "that reflects the heritage and non-conventional values of the global sports company".