New Balance

Brandman Retail acquires India license rights for New Balance

SportzPower Team
Nov 16, 2021 17:11

NEW DELHI: BrandMan Retail Pvt Ltd has secured the mandate to "grow the footprint" of leading American sportswear brand New Balance in India. 

The Delhi-based retail solutions provider will take care of the company’s presence in the Indian market via omnichannel retail and strengthen its operations in the country. 

Earlier, the India distribution for New Balance was managed by fashion and beauty group Major Brands (India) Private Limited, which brought the brand to India in 2016.

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