New Era

Formula E and international sports and lifestyle brand, New Era, Wednesday announced a multi-year global licensing deal for a range of fan headwear products with New Era supplying the official podium cap for the first time in motorsport.

The Hankook Tire podium cap was unveiled at the 2023 Hankook Mexico E-Prix where more than 40,000 fans saw Jake Dennis (Avalanche Andretti Formula E team) win the first race of Formula E’s GEN3 era and become the first racing driver to take the top step of the podium wearing a New Era 9FORTY cap.

Sep 26, 2019 20:09
LONDON: The ECB has announced New Era as official headwear supplier to The Hundred, its new 100-ball competition. The three-year partnership will see New Era create a bespoke collection of headwear for all eight city-based teams competing in the new competition, set to launch in July 2020.
Mar 29, 2019 15:03
MUMBAI: New Era, the American sports and lifestyle brand, has announced Indian batsman and Mumbai Indians captain Rohit Sharma as its new brand ambassador in India. As part of the agreement, New Era will be launching a special range of caps for the country’s market branded on the famous cricketer. Rohit will also be giving inputs on its design and style.
Oct 03, 2018 13:10
LONDON: Premier League side Tottenham Hotspur continue to attract a wide range of sponsors and partners around the world with American headwear brand, New Era coming on board recently as per a multi-year agreement.
Apr 24, 2018 17:04
NEW YORK: Beverage major Pepsi has announced a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.  In the brand's latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world's beautiful game – football – on a new pitch: fashion.
Apr 17, 2018 16:04
LONDON: International sports and lifestyle brand  New Era has announced a brand licensing deal with captain Virat Kohli. The Signature Headwear collection, designed and conceptualized by the Team India captain, will be manufactured, marketed and distributed globally by New Era. The headwear, branded with the One8 and V logos, went on sale exclusively via Jabong in India and in Europe from Monday.