LONDON: Premier League giants Arsenal have announced an expansion of its existing partnership with leading global over-the-top (OTT) digital agency, Ooyala. As part of the renewed agreement, Arsenal will also be using Ooyola’s Flex Media platform from now on, that will streamline its operations for sharing video from its matches and other content across all platforms – including YouTube, Facebook and Twitter. This will be done through managing Arsenal’s metadata and video assets, with the ultimate aim to monetize its curated, original content in much better ways worldwide.
