promotional campaign

NEW DELHI: The Board of Control for Cricket in India (BCCI) kept aside Rs 500 million for advertisement and promotion of the 12th edition of the Indian Premier League (IPL), the same as for last year, it has been revealed.

The BCCI in its budget for the 2019 edition of the tournament calculated the expense on advertisement and promotion at Rs 500 million as per documents accessed by IANS. Interestingly, the 2018 edition had also seen them invest the same amount in promoting the world's most lucrative T20 league.

Feb 27, 2018 14:02
MUMBAI: In the lead-up to the Commonwealth Games 2018, which kicks off in just over a month, India broadcast partner Sony Pictures Sports Network (SPSN) on Monday launched its promotional campaign - 'Rang De Tiranga. Sony has designed a campaign that urges the fans to take notice and cheer on its athletes as they vie to bring home yet another huge tally of medals, an official release states.