NEW YORK: Sportswear brand Puma, and Foot Locker, the New York-based specialty athletic retailer, Monday announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. 

The companies also plan to roll out hyper-relevant creator engagements and brand partnerships that specifically resonate with a younger audience.

Nov 14, 2022 17:11
CHANDIGARH: Former India all-rounder Yuvraj Singh and singer and actor Harrdy Sandhu were on hand fpor a promotional event marking the launch of PUMA store in the city on Saturday. 
Nov 09, 2022 19:11
German sportswear giant adidas AG has hired Bjorn Gulden, head of rival Puma, as its new chief executive officer to succeed the departing Kasper Rorsted.
Oct 07, 2022 15:10
NEW DELHI: Revenant Esports has announced sports brand PUMA as their official kit partner for the upcoming season. This association came as one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant Esports’ creators and Esports roster will don the exclusive kits produced by PUMA.
Oct 07, 2022 15:10
NEW DELHI: Sportswear brand PUMA will be celebrating the success and dedication of runners at Vedanta Delhi Half Marathon with specially designed tees for the race day. Star boxer and PUMA athlete MC Mary Kom launched the PUMA Race Day Tee which will be given to all registered runners, including men and women, for the showpiece event, to be held on October 16.
Sep 16, 2022 15:09
NEW DELHI: PUMA and brand ambassador Virat Kohli Thursday collaborated on a video uploaded by the star cricketer and the sportswear brand on its social media platforms. The video, titled Do You Know Your Cricket Slang, put the spotlight on Kohli as the batting icon explained the meanings of popular local slangs used in Indian street cricket such as ‘Batta’ and ‘Baby Over’.
Jun 27, 2022 06:06
BENGALURU (June 08): Sportswear brand PUMA has launched its official mobile shopping app in India in order to further enhance its digital offerings for consumers and to provide them with quicker access to its latest products and exclusive services.  India is the first country to go live with the PUMA app developed by the German sportswear giant. 
May 02, 2022 19:05
HERZOGENAURACH, Germany: It may be a marketing exercise at its core but the data points unearthed are certainly revealing. As part of the launch of their new leak-proof underwear collection, global sports company PUMA and leak-proof apparel company Modibodi have commissioned a global survey that investigated the reason girls are leaving sport; shining a light on the numbers that really matter.
Mar 02, 2022 20:03
HERZOGENAURACH, Germany: Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.
Feb 22, 2022 19:02
HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with Norwegian Chess Grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour.  Through the partnership with Magnus and the Tour, PUMA will connect the world of chess with the world of sport performance by creating engaging content and activations for chess fans around the world.
Jan 05, 2022 19:01
HERZOGENAURACH, Germany: The world record holder and retired Jamaican sprinter Usain Bolt speaks about his motivation to become the greatest sprinter of all time in a video interview with sports company PUMA.