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PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team

May 04, 2023 18:05

Read more about PUMA inks deal as F1 licensing partner & trackside retailer
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HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories.

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Feb 24, 2020 18:02

PUMA's record run has big India play; COVID-19 hits impetus

HERZOGENAURACH: Shares and currencies across Asia slumped on Monday as the number of coronavirus infections rose sharply in South Korea, Italy and Iran, sending investors scurrying to safe havens such as gold.

Feb 21, 2020 18:02

PUMA unveils collection made from recycled plastic

BOSTON, Massachusetts: Global sports brand PUMA and First Mile have co-created a sportswear collection made from recycled plastic, rooted in social impact and human connection. The PUMA x FIRST MILE collection consists of shoes and apparel made from recycled yarn that is manufactured from plastic bottles collected in the First Mile network.

Feb 14, 2020 15:02

PUMA signs multi-yr deal with J. Cole

NEW YORK: Global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.

Jan 30, 2020 18:01

PUMA becomes Beach Soccer World Wide global partner

BARCELONA: PUMA and Beach Soccer World Wide, the major sports entity behind the creation and growth of beach soccer, have signed an agreement through which the leading sports apparel brand joins the world of beach soccer and becomes an official global partner of BSWW.

Dec 10, 2019 18:12

Sunil Chhetri pens 3-year deal with PUMA

BENGALURU: Indian men's football team captain Sunil Chhetri on Tuesday signed a three-year deal with German sportswear brand PUMA. Chhetri, who is Indian football's most recognised face, joins the brand's roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suarez and Sergio Aguero, among others.

Oct 22, 2019 17:10

LaLiga unveil new official PUMA matchball

MADRID: Following on from the unveiling of the first official PUMA matchball back in June, the new ball that will be used in the LaLiga Santander and LaLiga SmartBank games played between 25 October 2019 and 23 February 2020 has been unveiled. Under the slogan of 'Redibujamos LaLiga - Repainting LaLiga', PUMA presents a design that features a colour change.

Oct 16, 2019 22:10

Puma's 'Propah Ladies' - Dutee Chand, Mary Kom

MUMBAI: Global sports brand Puma has announced a new campaign called 'Propah Lady', which counters the conventional idea of what makes women proper and redefines it.

Oct 11, 2019 08:10

Puma partners esports brand for gaming team

NEW YORK: Taking forward a partnership that kicked off in January, Cloud9, a competitive video gaming organization with teams participating in the League of Legends, is launching its first-ever apparel collection in partnership with a gaming team for Puma. The esports brand joins a list of team partnerships for Puma, which includes Manchester City, Red Bull Racing, and more.

Oct 10, 2019 18:10

Puma opens digital enabled flagship store

BENGALURU: German sportswear brand Puma, which announced in July that it would re-open its Bengaluru store as its first omni-channel capable retail outlet in India, has opened for business. The store's design is templated on that of Puma’s flagship store that launched recently on Fifth Avenue in New York, only the second globally to have a "digitally enabled design ID".

Sep 30, 2019 18:09

Rubik's partners with PUMA to launch new fall collection

HERZOGENAURACH, Germany: Rubik's Brand Ltd. (www.rubiks.com) has partnered with PUMA for a brand new Fall 2019 clothing collection. This collaboration brings together the iconic playfulness of a Rubik's Cube, and the sport-meets-street style of PUMA.

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