MADRID: LaLiga, Spain’s top-flight soccer competition, on Thursday announced a first-of-a-kind 15-year, equal joint venture with sports and entertainment agency Relevent to promote football in the US and Canada. As part of the agreement, LaLiga plans to bring a regular season club match to the United States, the first to be played outside of Europe.
Called LaLiga North America, the newly founded organization will work to cultivate soccer culture in the US and Canada using the assets of LaLiga.