sleeve sponsorship

MANCHESTER: Premier League giants Manchester United confirmed on Thursday that American lifestyle brand Kohler will be its official global partner in a multi-year agreement.

As a result, Kohler’s logo will be shown on the sleeve of the jerseys of United’s men’s and women’s teams respectively. 

The partnership will also feature joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other collaborations with United’s fans and Kohler’s clients and associates.

May 16, 2018 16:05
LONDON: English Premier League club Chelsea FC have reportedly struck a 5-year sleeve sponsorship deal with South Korean auto major Hyundai.  According to UK’s The Times, this is the most expensive sleeve deal in the history of English club football, as it is double the value of Manchester City’s similar deal with Nexen Tire, which is also a South Korean company.