MUMBAI: Viacom18 Sports Thursday announced its partnership with Snap Inc. for the ongoing FIFA World Cup Qatar 2022, offering users a voice-activated AR lens and content around the world’s greatest sporting event on Snapchat’s Discover platform.
Snapchat’s fourth tab, Discover, is a destination for Indian Snapchatters to explore news, entertainment, and expert editorial content. It will host premium sports content and game highlights from the tournament which will also be available on Sports18 – 1 and JioCinema.