sports sponsorship

LONDON: Global ad spend on sports sponsorships is predicted to total $48.4 billion this year, up 5% and the strongest rise in a decade, according to a new report from marketing intelligence firm WARC. 

Sports Sponsorship Investment, the latest global advertising trends report from WARC Data, notes how recent market growth has been buoyed by record investment ahead of the 2020 Tokyo Olympics. 

Jul 18, 2019 15:07
LONDON: The global sports market reached a value of nearly $489 billion in 2018, having grown at an annual growth rate of more than 4% since 2014, and is expected to grow at an annual growth rate of about 6% to almost $614 billion by 2022.
May 02, 2019 14:05
LONDON: Business spending on sports sponsorship is set to grow by 4% to £35 billion ($45.73bn) globally in 2019, according to a new report. But rights-holders, such as leagues, teams or tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles accessed by the BBC.
Mar 21, 2018 13:03
MUMBAI: ESP Properties, the entertainment and sports arm of GroupM, and SportzPower (India’s leading provider of sports business news) Wednesday released the 2018 report on sports sponsorship in India.