NEW DELHI: The Tribal Cooperative Marketing Development Federation of India (TRIFED), the apex governing body of tribal businesses in India under the Ministry of Tribal Affairs named champion boxer Mary Kom as the brand ambassador of ‘Tribes India’ and its “Punch Tantra” Diwali collection at a function in the city on Thursday.

Four promotional video spots produced by National Film Development Corporation of India (NFDC) featuring Mary Kom promoting tribal handlooms and handicrafts were also released on the occasion.