True Blue

MUMBAI: In line with its vision to transform the way the world sees India, True Blue, a joint venture between Arvind Fashions Limited and cricket legend Sachin Tendulkar, has signed a memorandum of understanding (MoU) with the ministry of textiles. 

The association is aimed at creating a new platform for Indian handloom products by giving them a "modern contemporary expression".

In accordance to the MoU, True Blue will source handloom products directly from local artisans and weavers, with support from the government.