Disney Star on Friday said that television viewership for the ongoing TATA Indian Premier league 2023 set a new record by adding 2.53 crore viewers in the fourth week of the marquee tournament.
"Disney Star Network is thrilled to announce its sustained success in smashing viewership records for IPL on television with 2.53 crore new viewers tuning in to watch Week 4 of Tata IPL 2023. This takes the tally of total live viewership to 43.4 crore after 38 games, which is the 2nd highest in IPL history," Disney Star said in a press release.