Two Circles

LONDON: Two Circles Inc., a sports marketing firm owned by media and technology holding company Bruin Sports Capital, has acquired independent sports rights-sales business TRM Partners. 

Since 2014, TRM has been responsible for $700m in deals for sports rights owners, including the NFL, UEFA, ICC, Chelsea FC and AC Milan.

Dec 16, 2019 19:12
NEW YORK: Bruin Sports Capital Monday announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. Terms of the agreement were not disclosed and subject to regulatory approval. WPP will continue to hold a minority stake in the company.
May 16, 2019 16:05
LONDON: The ATP, governing body of men’s professional tennis, has agreed a new partnership that will see the Canary Islands become the Official Tourism Destination of the Nitto ATP Finals in London.
May 02, 2019 14:05
LONDON: Business spending on sports sponsorship is set to grow by 4% to £35 billion ($45.73bn) globally in 2019, according to a new report. But rights-holders, such as leagues, teams or tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles accessed by the BBC.
Dec 09, 2017 13:12
DUBAI: The ICC has appointed sports marketing agency Two Circles as the official data and insight partner for World Cup 2019 in England and Wales.