TATA COMMUNICATIONS together with Real Madrid CF, and Footballerista Mobile (Suisse) AG, a platform connecting sports legends and fans through unique experiences, have joined forces to exclusively launch and drive adoption of ‘Madridista Premium’ loyalty programme in India. This initiative aims to engage more than 22 million fans and 11 official fan clubs across the country.
Through this collaboration, fans in India will have a unique opportunity to get closer to the iconic club
and enjoy all the benefits that come with being part of the Madridista community as a Premium fan.
The prestige of a club like Real Madrid, combined with the digital and local expertise of Tata
Communications and Footballerista, will ensure that the Madridista Premium experience is not only
accessible but also deeply personal for every fan, a media release said.
Real Madrid will extend its renowned digital ecosystem to offer their fans in India an enhanced and
personalised Madridista Premium experience, reinforcing its commitment to building a stronger global
community and nurturing the football culture in one of the sport’s fastest-growing markets.
Tata Communications will play a central role in making this vision a reality. With its digital fabric of
solutions providing the backbone for an always-connected experience and Tata Communications
MOVE™, the company will ensure seamless communication and provide channels that connect fans
directly with the club. Footballerista as a customer-facing provider of Tata Communications MOVE™,
will further enrich this experience with its front-end fan engagement journey and orchestrated
campaigns built to onboard and nurture subscribers, the release added.
Commenting on the partnership Emilio Butrageño, Institutional Relations Director of Real Madrid CF,
and legend of the Club said: “With Tata Communications, we’re proud to bring the spirit of the
Bernabeu to India. This partnership isn’t just about digital innovation — it’s connecting Real Madrid to
its Indian fanbase that goes beyond traditional fandom.”
Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE™ added: “Our
technology is designed to break down barriers and create connections. With Footballerista and Real
Madrid, we’re changing the game from just providing a service; our digital fabric of solutions is building
a stage for Real Madrid’s fan experience in India. This is about making fans feel even more connected
to their beloved team, supporting them from afar.”
