logo redesign

ST. PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has introduced a new corporate identity, redefining the organization's strength as a collective unit of inspiring athletes and tournaments. 

The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments.