Official Merchandising Partner

NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.

Sep 01, 2020 19:09
MUMBAI: The Board of Control for Cricket in India (BCCI), which had invited bids for the Team Kit Sponsor and Official Merchandising Partner Rights through a tender process early last month, has failed to elicit any reponse, though the submission deadline has already passed.