Hansa Research

MUMBAI: The surging popularity of women's cricket in India is undoubtedly bringing the long-overdue recognition to female cricketers. One clear example is the ongoing Women's Premier League 2023 (WPL), which has not only captured the attention of sports enthusiasts but also attracted brands for endorsements and collaborations.

Brand Endorser Report by Hansa Research has thrown up insights highlighting Smriti Mandhana and Mithali Raj as the current most likeable and popular female cricket personalities in the country. 

Oct 03, 2022 16:10
MUMBAI: Old is gold? That would certainly appear to be the case IF one goes by Hansa Research’s Brand Endorser Report, which has ranked cricketing icon Sachin Tendulkar as India's number one sports celebrity, followed by (usual suspect) Virat Kohli and MS Dhoni, in that order. 
Jul 12, 2022 16:07
MUMBAI: Hansa Research announced Tuesday the appointment of Sandeep Ranade as executive vice president (EVP) & National head of Quantitative Research. 
Feb 23, 2022 13:02
MUMBAI: Indian consumer insights company Hansa Research will launch IPLomania 2022, a syndicated study that captures interesting insights about the advertised brands during the Indian PPremier League.  IPLomania tracks brands on a daily basis and understands return on investment, among other things. It also tracks the popularity & loyalty among fans for different teams and players. 
Apr 06, 2021 16:04
MUMBAI: HANSA Research, which measures television rating points (TRP) on behalf of the Broadcast Audience Research Council, has served BARC a notice of withdrawal of services, effective July 30.
Sep 16, 2020 19:09
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.