ZURICH: FIFA announced its first new World Cup sponsor since the 2018 tournament on Monday. Qatar-based GWC will be the first Regional Supporter and Official Logistics Provider for the FIFA World Cup Qatar 2022™, FIFA said in a statement.
The value of a single-tournament deal for the 2022 edition in Qatar was not disclosed. In the previous four-year commercial cycle, tied to the 2018 World Cup in Russia, FIFA banked more than $150 million in total from third-tier sponsors. A further $80 million was booked as “value-in-kind” for services received from sponsors.