At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.
Brands
Apr 18, 2024 20:04
Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.
Apr 18, 2024 20:04
Svish, a D2C brand in men’s grooming and hygiene, announces its collaboration with Indian cricketer Shikhar Dhawan.
Dhawan is investing in Svish and also assuming the role of brand ambassador, to bring in a unique blend of passion and influence to the brand's journey ahead.
Apr 17, 2024 19:04
Taiwan's leading badminton brand, "Victor Sports," opened its first store in the Indian capital, Delhi, on Monday, marking a renewed push into the Indian market following the COVID-19 pandemic.
Apr 17, 2024 19:04
NEW YORK: The NHL and NHL Players' Association on Tuesday announced a multi-year North American agreement with Bodyarmor Sports Drink to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Apr 17, 2024 15:04
MUMBAI: Global fan engagement and data platform Stepathlon, today announced that it has added four senior professionals to its advisory board.
Apr 16, 2024 18:04
Embarking on an exciting new quest together, PUMA and Sony Interactive Entertainment have introduced a new PUMA x PLAYSTATION collection designed to "take your style to new heights".
Play-inspired graphics, holo-scene prints, and shimmer techniques punctuate the collaboration’s apparel, while the PUMA and PLAYSTATION collection also serves up new renditions of the Suede and RS-X sneakers.
Apr 15, 2024 20:04
BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Apr 15, 2024 20:04
MUMBAI: Oral-B, P&G's oral care brand, Monday unveiled its latest campaign shining a spotlight on, Oral-B Criss Cross.
Apr 12, 2024 19:04
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 3, which has analysed data from the first 23 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Apr 10, 2024 20:04
With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”.