Curry Brand

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. 

Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. The enhanced partnership sees Curry stepping up to become president of the Curry Brand. 

Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.