Brands

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Aug 23, 2021 17:08
MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games. 
Aug 23, 2021 11:08
Brand Finance estimates that Lionel Messi’s departure could decrease FC Barcelona’s brand value by 11%. The club can therefore see €137m knocked off its 2021 valuation of €1,266m.
Aug 20, 2021 12:08
MUMBAI:  TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway tyres, will power the TVS One Make Championship 2021 as ‘Technical Partner’ for third year in a row. 
Aug 19, 2021 06:08
NEW YORK: WHP Global (WHP) and Lotto Sport Italia S.p.A. (LSI) Wednesday announced a transaction that will provide new financial investments for LSI and for the future of the Lotto brand globally. 
Aug 19, 2021 05:08
AHMEDABD: Gujarat-based Marwadi University (MU), has announced Indian cricketer Ravindra Jadeja as its brand ambassador. With this association, it aims to strengthen its connect with youth. “I hope to be an integral part of the great journey of MU and take the connect with the youth to drive it to a higher level," Jadeja said.
Aug 18, 2021 19:08
NEW DELHI: Neuberg Diagnostics, India’s fourth-largest diagnostics lab chain, Wednesday announced the signing of MS Dhoni as a brand ambassador for the next two years. The former Team India skipper and captain of Chennai Super Kings will advocate for Neuberg’s health and wellness campaign and convey its efforts towards empowering every citizen with better and affordable healthcare. 
Aug 18, 2021 17:08
BENGALURU: Walmart-owned Flipkart has partnered with HRX, co-owned by actor Hrithik Roshan, to launch a range of sports and fitness equipment for home workouts.  The HRX sports and fitness equipment range is a carefully curated array of products designed keeping in mind the needs of 'active fitness enthusiasts', a statement said.
Aug 18, 2021 17:08
HERZOGENAURACH: adidas AG has entered into a definitive agreement to sell its underperforming Reebok business to US-headquarterd Authentic Brands Group Inc. (ABG) for a total consideration of up to € 2.1 billion ($2.5 billion), with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.
Aug 16, 2021 17:08
NEW DELHI: Zed Black has launched its new campaign, which features the Indian incense sticks manufacturer's brand ambassador MS Dhoni in a conversation with his audience reminiscing his demeanor and motivating approach towards youth of the country. 
Aug 12, 2021 20:08
NEW DELHI: adidas has inaugurated the adidas India Tech Hub office in Gurugram, New Delhi. The Indian tech hub presents a unique value for adidas, attracting and developing top tech and engineering talents to work on adidas products and initiatives. adidas India Tech Hub office will be the home to a local marketing organization and one of the global engineering tech hubs.