MUMBAI: Extending their recent #HairyMasculinity campaign, Beardo’s new digital film features its brand ambassador - all-rounder Ravindra Jadeja - further strengthening the brand’s positioning on "rugged masculinity".
Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression.
Sujot Malhotra, CEO at Beardo, noted, “Jadeja is an icon of the kind of masculinity we stand for, we take huge pride in his joining us to celebrate the good and great, where real men make a real difference, on the field & off it.”