MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.
IPL 2021
Jul 26, 2021 19:07
MUMBAI: The Board of Control for Cricket in India (BCCI) announced the schedule for the remainder of the VIVO IPL 2021, which will be held in the United Arab Emirates (UAE).
A total of 31 matches will be played over 27 days.
Apr 06, 2021 15:04
MUMBAI: Consumer audio & lifestyle brand boAt has been partnering with Indian Premier League franchises since 2018, and this year the brand continues to further strengthen its association by becoming the official audio partner for six IPL teams - Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.