Believe in Sport

LAUSANNE: The Badminton World Federation (BWF) announced Monday that India’s PV Sindhu and Canada’s Michelle Li have been nominated as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign aimed at preventing competition manipulation.

Pusarla and Li will be working alongside other athlete ambassadors from around the world to raise awareness on the topic of competition manipulation amongst athletes and entourage.

The pair have been global ambassadors for BWF’s ‘i am badminton’ campaign since April 2020.