James Bower

LONDON: Williams Racing has appointed James Bower as commercial director while Tim Hunt moves to become chief marketing officer.

Reporting to Jost Capito, chief executive officer for Williams Racing, Bower’s appointment reflects the continued acceleration of the Williams Racing commercial agenda, with his diverse experience and perspective helping the team’s drive to build greater value for commercial partners. He will lead on the growth of Williams’ commercial partner portfolio, identifying new opportunities across various sectors for commercial growth.