digital value

THE SPORTS LEAGUES WITH THE greatest digital value in the world have been revealed in a new report by digital asset valuation experts Horizm, which projects the combined online inventory of their teams will be worth more than £860 million ($1.2 billion) by the end of this year.

The digital inventory of the world’s top sporting leagues across Facebook, Instagram and Twitter is projected to be worth more than €1.1bn in 2021. Of this total, the world’s top 20 sports teams by inventory value are projected to account for two thirds, offering €733m in the same period.