LONDON: Ahead of next month’s flagship Royal Ascot race meeting, Ascot Racecourse has launched a suite of new licensed product collections for 2021 with a selection of premium British brands and its first online shop, in deals brokered by IMG.
In a landmark moment for the racecourse, The Ascot Shop was launched in April and represents Ascot’s first ever e-commerce offering. Beyond the eight on-site stores managed by IMG, Ascot and Royal Ascot collections will now be showcased and available for consumers to purchase globally throughout the year via The Ascot Shop.