CHENNAI: World Cricket Championship (WCC), from the house of Nazara Technologies, has recently touched the 155 million download mark.
The game was at 140 million in January, and has managed to gross another 15 million downloads recently. Given the growth, the company is now looking to reach out to its fans in the vernacular markets, beyond Hindi and English.
Former team India player and IPL commentator, Abhinav Mukund will reach out to the Tamil user-base, while Matthew Hayden and Aakash Chopra will manage the English and Hindi audience respectively.