Licensing agency

LONDON: IMG has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business.  

Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa for many of the world’s most popular entertainment and lifestyle brands, including NBCUniversal, Hasbro, The Smurfs, Sega, Smiley, the Discovery portfolio of brands such as Fatafeat, Food Network, Animal Planet and Discovery Channel, and more.