MUMBAI: Britannia Bourbon’s latest AR-based #BourbonFootballFriends campaign that went live a month ago concluded with the brand hosting its first ever on ground esports event at the weekend.
24 teams competed and 5 BFF teams won the tournament and an opportunity to enjoy a match in Qatar.
This campaign brought alive the brand’s purpose by creating a platform that brought "best friends" together via some immersive digital experiences.